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Research papers

Marketing genetically modified organisms

The paper takes a case study of the potential introduction of a new agricultural technology. It considers the introduction and marketing strategy for transgenic herbicide resistance, one of the first widespread applications of genetically modified...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Gill Norriss
February 1, 1996
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Citation

Norriss, G. (1996a, February 01). Marketing genetically modified organisms. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-genetically-modified-organisms